WESTWARD · EXPAND BEYOND.·Est. in Southeast Iowa·Sales Academy & Outsourced Sales for Service Businesses
Outsourced sales teams · Service businesses

For
Business.

Your business delivers the work. Westward builds the sales team. We hire, train and deploy disciplined reps to work your leads, run appointments and close — so you can focus on the jobs ahead.

W
The Numbers

Most service businesses don't have a lead problem. They have a follow-up problem.

21×

more likely to qualify a lead when it's contacted within 5 minutes instead of 30.

Lead Response Management Study, Oldroyd / InsideSales
7×

more likely to have a meaningful conversation with a decision-maker when you respond within the first hour.

Harvard Business Review, “The Short Life of Online Sales Leads”
42 hrs

the average time companies took to respond to a web lead. A dedicated rep turns that into minutes.

Harvard Business Review, “The Short Life of Online Sales Leads”
Run Your Numbers

What a better close rate is worth

Illustrative estimate only. Your results depend on your market, offer and lead quality.

Added revenue per month
$78,000
Added revenue per year
$936,000
18 jobs a month becomes 30.
Hire Our Reps
How It Works

From first call to full calendar.

A simple partnership built for owners who'd rather be running the business than chasing leads.

01

Discovery

We learn your services, pricing, territory and where leads are slipping through.

02

Match & Train

We pair you with Academy-trained reps and drill them on your offer before day one.

03

Deploy

Reps work your leads fast, run appointments and follow up until the job is sold.

04

Report & Scale

Weekly numbers on calls, sets and closes. When it works, we add reps.

Who We Sell For

Built for the businesses that keep homes and buildings running.

PaintingRoofingHVACSolarPest ControlLandscapingRemodelingCleaningWindows & Siding
The partnership

You run the business.
We build the sales team.

What you bring

Your services, pricing, territory, leads and capacity to deliver the jobs sold. Together, we clarify your offer and how a closed sale becomes a completed job.

What Westward handles

Recruiting, Academy training, matching reps to your offer and deploying the team. Reps work the leads, run appointments and follow up, with weekly reporting on activity and closes.

Territory & performance

Deployment starts with your market and the opportunities already in your pipeline. Calls, appointments and closes make progress visible. Team size scales with the work and the results.

Before we partner

Good questions.
Clear expectations.

Do we need more leads first?

Not necessarily. Discovery starts with your existing lead flow and where follow-up or conversion is falling short. The calculator estimates what a better close rate could mean; it does not guarantee results.

Will the team know our offer?

Westward matches Academy-trained reps to your business and trains them on your services, pricing and process before deployment.

How do we measure performance?

Weekly reporting covers calls, appointments and closes. We use those numbers to understand what is working and when adding reps makes sense.

How are territory and deployment decided?

We start with your service area, available leads and ability to deliver. Discovery aligns the team and the market before deployment.

What does the partnership cost?

Discuss your market, offer and sales needs with Westward to establish the commercial terms. The calculator shows potential added revenue, not net profit or a quoted partnership fee.

Expand
Beyond.

Tell us about your business, your market and where you want to grow. It starts with a conversation.

Southeast Iowa(319) 931-3952

Hire Our Reps

Or call (319) 931-3952

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